They say everything is bigger in America and it’s no surprise that the country hosts the world’s largest automotive trade show – SEMA.

This annual event brings together the industry’s brightest minds, the hottest cars and the best and newest products at the Las Vegas Convention Center. The four-day show, which runs from October 30-November 2 this year, attracts more than 2,400 exhibitors and over 70,000 buyers from around the globe.


SEMA (Speciality Equipment Market Association) is the only trade event that covers every segment of the automotive industry. It includes educational seminars, a wide range of special events and product demonstrations.

After the fantastic experience we had last year, the Colourlock team are eager to head Stateside to show off our range of care and repair products to such a wide audience.


Leather repair courses for detailers


We will also be inviting detailers who are interested in learning more about the care and repair of car leather to train with us. Initially the plan is for two, two-day training courses in the US in February 2019 (dates to be confirmed). Our experts will share their knowledge on how to keep car interiors in tip-top condition.

The locations for the courses are yet to be finalised but, ideally, one on the east coast and one on the west. 

Are you a detailer looking to add new services to your existing customers?

Are you an automotive trade professional wanting to learn how to repair leather?


If so, head to our website and open a trade account so you have access to our discounted prices. Also, be sure to drop us a line either by leaving a comment or replying to us and register your interest. 

Our entire range of automotive leather repair, cleaning and care products will be on display at SEMA. If you plan to visit, drop by, watch a demo or two of our products in action and learn more about what we do. We look forward to seeing you all there.