SEMA 2019 All About The Interior

The SEMA (Speciality Equipment Market Association) show is massive and this year it was even bigger than ever, with more exhibitors and events.

And we were there. This annual event attracted 150,000 buyers, manufacturers and industry representatives from around the world – it wasn’t open to the general public.


The Colourlock team was among 2,400 exhibitors, showcasing our range of automotive leather care and repair products, as well as promoting our training courses.


SEMA was held over four days – November 5-8 – in the Las Vegas Convention Center. It combined favourite industry events with new features. These included the SEMA Overland Experience, which reflects the growth in the truck and off-road market, and SEMA Electrified, which showcased the latest technological innovations.

There were some great cars too, such as the Ford Mustang Lithium EV, Honda Civic Si Heritage Super Street, Nissan Global Time Attack TT 370Z and the Toyota Supra Heritage Edition, to name but a few.

         SEMA 2019 purple    SEMA 2019 green    

SEMA 2019 Colourlock stand   


The sheer size of the event makes it difficult to find your way around, especially for first timers. But the organisers had an app for that this year. As well as information on all the exhibitors and an interactive floor plan, it even had scanning function for capturing product and exhibitor information. 


Given the size of the event and sheer numbers of people involved there was, as you would expect, a clamour for accommodation. As usual on these occasions, the hotels responded by putting up the prices! We would strongly recommend that anyone who has not been to SEMA before and plans to attend as an exhibitor or visitor, to follow the Colourlock example – Airbnb. It’s easy to rent an apartment, especially if there are a few of you, at a fraction of the cost.

Even more shows

If attending SEMA wasn’t enough, we were also busy with two other shows that more or less coincided. The Lancaster Insurance Classic Motor Show at the NEC in Birmingham, UK is a must for classic car owners, collectors, enthusiasts and anyone with a general interest in classic cars. As experts in keeping car leather in top condition, that includes us. We were also in attendance at the Lyon Auto Show in France.  

                        NEC 2019 Stand NEC 2019 Team