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SEMA: the greatest show on earth for the automotive after trade

Friday, 22 November 2019 09:38:11 Europe/London

SEMA 2019 All About The Interior

The SEMA (Speciality Equipment Market Association) show is massive and this year it was even bigger than ever, with more exhibitors and events.

And we were there. This annual event attracted 150,000 buyers, manufacturers and industry representatives from around the world – it wasn’t open to the general public.


The Colourlock team was among 2,400 exhibitors, showcasing our range of automotive leather care and repair products, as well as promoting our training courses.


SEMA was held over four days – November 5-8 – in the Las Vegas Convention Center. It combined favourite industry events with new features. These included the SEMA Overland Experience, which reflects the growth in the truck and off-road market, and SEMA Electrified, which showcased the latest technological innovations.

There were some great cars too, such as the Ford Mustang Lithium EV, Honda Civic Si Heritage Super Street, Nissan Global Time Attack TT 370Z and the Toyota Supra Heritage Edition, to name but a few.

         SEMA 2019 purple    SEMA 2019 green    

SEMA 2019 Colourlock stand   


The sheer size of the event makes it difficult to find your way around, especially for first timers. But the organisers had an app for that this year. As well as information on all the exhibitors and an interactive floor plan, it even had scanning function for capturing product and exhibitor information. 


Given the size of the event and sheer numbers of people involved there was, as you would expect, a clamour for accommodation. As usual on these occasions, the hotels responded by putting up the prices! We would strongly recommend that anyone who has not been to SEMA before and plans to attend as an exhibitor or visitor, to follow the Colourlock example – Airbnb. It’s easy to rent an apartment, especially if there are a few of you, at a fraction of the cost.

Even more shows

If attending SEMA wasn’t enough, we were also busy with two other shows that more or less coincided. The Lancaster Insurance Classic Motor Show at the NEC in Birmingham, UK is a must for classic car owners, collectors, enthusiasts and anyone with a general interest in classic cars. As experts in keeping car leather in top condition, that includes us. We were also in attendance at the Lyon Auto Show in France.  

                        NEC 2019 Stand NEC 2019 Team

Posted in Info Articles By Ram Iyer

Trade account for professional leather specialists

Wednesday, 4 September 2019 09:54:19 Europe/London

Detailer Training at Colourlock

Car professionals, detailers and leather furniture repair and cleaning specialists are reaping the benefits of having a Colourlock trade account.

As well as the all-important discount prices on our products, trade customers can access a range of services for help with cleaning, restoring and caring for leather.

These include:

  • Video tutorials

  • Training manuals

  • Access to quick repair methods and techniques

  • 24-hour turnaround on special colour mixes, including identifying the right automotive colour match

  • Regular updates and special offers

As a trade customer you can sign up for one of our dedicated training courses. These are run one-to-one or in groups. We can come to you or you can come to us. The courses are very popular, and our experts are more than happy to share their knowledge.


Apply to be a Colourlock Centre

We also partner with detailers and other leather care professionals who would like to become trainers themselves on the Colourlock methods. With this train the trainer concept, you will have the status of a Colourlock Centre.

If you offer a repair service and would like to learn how to train others, simply apply to become a Colourlock Centre by email at our contact form


Creating an account is easy

Opening a trade account is straightforward – creating a password is as hard as it gets!

If you are a leather professional and purchase from us regularly, then a trade account is the way forward. Why not join the hundreds who have already signed up and are enjoying the benefits?

Simply select ‘Professionals’ from the menu bar of the website and click on sign up/sign in, or click here to jump straight in! 

Posted in Info Articles By Ram Iyer

Restoring leather seats in the BT Centre Main Auditorium

Thursday, 29 August 2019 10:36:48 Europe/London

Leather seats – so much more comfortable and attractive than some of the chairs you might normally expect to find in a lecture or meeting room.

BT Centre Auditorium

BT has shown consideration for delegates attending its state-of-the-art Main Auditorium in London by opting for leather-upholstered seating. As well as being kinder on the posterior, leather is much more likely to encourage people to pay attention to the presentations. After all, it’s very easy to let your mind wander if you’re not sitting comfortably.

However, like all things leather, seating must be cared for and, over time, will need some restoration work. Colourlock was asked to revive the colour on all 170 seats. The main challenge was to avoid spraying the brand-new television screens with paint!

First, we had to prepare the colour. The leather is a special BT blue which we had to custom mix.

Before applying the colour, we cleaned and degreased the leather with COLOURLOCK Leather Cleaning Spirit, sanded the leather down with our Leather Sanding Pad and then filled damaged areas with COLOURLOCK Fluid Leather Filler. We also sprayed COLOURLOCK Primer onto the leather to ensure that the colour stuck. After spraying all 170 seats, we finished off with COLOURLOCK Top Coat, which acts as a seal. 

The job was completed successfully in 3 days and, as the picture shows, the results speak for themselves.

          BT Centre Auditorium Before & After       BT Centre Auditorium Before & After

If you would like to know more about restoring leather seats, contact us at  our contact form

Posted in Info Articles By Ram Iyer

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